ITC Foods approached us to name, design and create the packaging for India’s first adult mint. mint-o Ultra Mintz would be the top of the line variant in the mint-o brand stable.
Made with the finest quality menthol and the best peppermint oils from France, this sugar free extra strong mint was targeted at the 18-25 year olds in major Indian cities.
Research findings indicated, that whilst mint tablets are inherently used for mouth freshening, there was an opportunity to position this mint as a lifestyle statement as well.
The objective of the design exercise was to position the brand and product, as uber cool, confident and international.