Entrepreneur Vinit Phatak approached us to create an Identity for their latest venture - Invision Air, India’s first luxury private air taxi service.
The mandate also extended to the rebranding of the parent company Invision, and sister company Invision Green.
Our design process started with a Brand Vision and Brand Architecture exercise. Primary to the company’s vision was the concept of balance; and a promise to rebuild equilibrium on this planet, at every level. This would create and provide for a sustainable and responsible future.
The design solution was created to embrace the mother brand’s vision for a balanced world, designed with enough play to recast itself successfully, across the differentiated offerings of the component brands.