all work : brand identity : dr. bhau daji lad museum
BRAND IDENTITY : DR. BHAU DAJI LAD MUSEUM
Recontextualisng History: establishing a plural language for a new india.
Established in 1872, as the Victoria and Albert Museum, Bombay, this was the city’s first museum. The museum showcased a collection of fine and decorative arts that highlighted the Early Modern Art practices of the Bombay Presidency, as well as reproductions of the best of British India’s industrial design.
Whilst the collections represented the indigenous arts, crafts and economic products of the times, the building itself was designed in the Grand Renaissance Revival style.
In 1975, the museum was renamed the Dr Bhau Daji Lad Museum in honour of the man whose vision and dedication enabled its establishment and, in 2003 it underwent an extensive restoration.
Before the museum re-opened its doors in 2008, rgd was approached to develop a Brand Mark that best represented both the genesis of the Museum, and its renewed mission; to promote a greater appreciation of Mumbai’s artistic, cultural and economic history and development, and encourage cross cultural understanding and cultural awareness at all levels.
The logo designed was simple in concept and embraced the idea of this Museum as a repository, using the structure of parenthesis to contain the insignia. A Brand Mark for this City Museum needed to be relevant to the city, whilst acknowledging its colonial roots. The insignia was created in the devnagiri script, but the design aesthetic draws from the High Victorian interiors of the Museum building. Detailed and precious as the Minton floor tiles, the hand-drawn, gilded typedesign, creates a unit that is both multicultural and bi-lingual, decorative and visually represents the Museums interiors.